BUSINESS MATCH DIRECTORY 2005
CREATIVE INDUSTRIES EDITION
FOR BRISTOL CITY COUNCIL BUSINESS MATCH DEPARTMENT
In order to represent the rich variety of creative industries in Bristol it was decided to use images of the working artists as well as graphic icons, merged together in a many layered digital collage. The visual theme is forward looking and optimistic, there is a depth of talent in Bristol and the design hopefully reflects that.
The text below is from the original concept board from which the final design grew, also the set of photos which was taken to use as a basis. It was felt that the printing and graphics industries were well represented by the production of the cover and directory itself.

MILLENIUM SQUARE

The Millenium Square has been chosen as a well-loved symbol of modern Bristol in a lot of aspects of design. This is a public space which is used by all sectors of the community, where people are encouraged to use the water features in the Summer. Town planning, Architecture and Public Art as well as Bristol The City are all well represented by this space.
Lots of photographs were taken of the square and the water sculptures
Colour swatches were developed from the colours in the photos with reference to the Business Match logo colours

WATER SCULPTURES ( BACKGROUND LAYER ), PHOTOGRAPHY

It is suggested that one of the water sculpture images could be used for the page background. This is representative of the sculptures themselves and also photography. The connection of Bristol as a City with the water throughout its history is well documented, so a reference to the water also takes this into account.
The colours and feelings suggested by the photographs are all optimistic images. Blue skies, sunlight glinting on the water, even the cooler greens and greys have a lot of light and movement. The shapes created by the water itself add another dimension to the artwork by creating another series of flowing abstract shapes within the layers, this takes the cover into a conceptual space reflecting current fine art movements.
This photo was the one chosen to form the background for the image
The next four concept boards were used as the section headers for the Directory and the colours and themes carried throughout each section
FILM & MOVING IMAGE
BRISTOL has a long history of association with the film industry. The BBC and Watershed were pioneers with the Wildscreen projects and Watershed has continued to support media throughout the years. Prizewinning AArdman Animations have been creating new ways of presenting animation. The film icon was scanned from real footage then traced to provide a vectored graphic. This to represent the film and moving image industry and the role Bristol has taken as pioneers in these areas. Where the film strip meets the circuit board is symbolic of the effect of digital technology on the moving image.
RADIO & WIRELESS COMMUNICATION
The illustrations have been gathered to illustrate that the “lighting” icon and the concentric circles have been used in technical drawings and logos to represent wireless communication. This icon fulfils a double purpose in the design. Firstly standing as an icon for the creative industries Radio, Broadcasting, Music & Entertainment (including comedy). Also this is using the Business Match Logo as the lighting flash, bringing the logo into the page design. The fact the circles are centred on the logo is an icon for the communication and networking being encouraged by the Business Match Project.
MUSIC & SOUND
The graphic created by Goldwave from a piece of stereo music has been taken to make a graphic to represent the music and audio side of creative industries.
 
DIGITAL TECHNOLOGY
A real circuit board has been scanned and digitally manipulated to make an icon to represent the effect of digital technology on all creative industries ( photography, film, tv, special effects, animation, print and graphics ). This also represents the totally new creative forms such as digital projections, digital and vectored artwork, websites and all interactive media.

WRITING

This poem by visionary artist Fleur Barnfather was chosen to represent the creative industries which involve writing. A section of the poem was digitally manipulated to reflect the water theme of the cover.
All images (c) Pegasus 2005