The site includes
a fully searchable database of photos and press clippings, the pages
of the site also show up in the seach results.
The background
section also includes a database driven section which allows people
to easily update the pages with tinformation about personnel working
in different offices around the world.
name:
Sing-a-long-a PR Site
client:
Sing-a-long-a "Sound of Music"
date:
2001
url:
not open to the public
description:
Sing-a-long-a
is based on a Franchise operation and this site in conjunction
with the Franchise site gives everyone the instructions, time
planning and promotional campaigns for running the show. People
come here to pick up photos for press publication, e-mails for
campaigns and instructions on all aspects of marketing as well
as having access to press clippings from the past and background
info about the show.
The whole site has been designed so that it can be printed out
perfectly formatted as a document using Word or the Adobe PDF
system.
Part of the brief was to make it as easy as possible for all types
of computer user. As the original document is quite extensive
the colour coding was employed to give people a hand towards really
clear navigation.
This launch timeline
tells people when durimng the run up to the show they should carry
out different jobs. there is an interactive version based on Flash
and SQL which allows the producer to drag his plans into the right
place on the timeline for them and can be updated from anywhere
or shared and worked on by any number of people.